SEO techniques are methods to optimize your website and content so that your website ranks better in search engine queries and you drive more volume of visitors to your website.
I won’t go into the details on all the SEO techniques, as a simple search would point you to many websites that provide that information for free.
But all the tips I have been giving you so far are mostly geared towards SEO. I will list a few important SEO tactics. This is obviously not an exhaustive list.
* Always have a sitemap ready. There are free wordpress plugins that generate a sitemap. Having a sitemap is really important as a search engine would have a link to all the pages of your website and can also index them and not miss any due to a bad link or no link. This makes your website well structured.
* Do not use javascripts or images to display your content as search engines spiders cannot view them. If you must have images, always write the content in the alt tag along with your keyword.
* Make sure you interlink articles on your website. Also get external websites to link to your website, we will discuss this a little later.
* Have a plugin for social exchange medias. Having an icon saying ‘Digg it’ will make it easier for visitors to share your article.
* Use meta tags for adding keywords to the site. The all in one SEO plugin is great for this. If you are not using wordpress then add these tags manually.
* Always use the page title as the main keyword for that page and for your website. You can separate different tags using ‘|’.
* Always focus your attention on search phrases. For instance, people are more likely to search for ‘vacation destinations’ rather than just ‘vacations’.
* If you are linking to external websites (affiliate links), either link an internal page and make it redirect it to your affiliate page or use the ‘rel= “nofollow” ’ tag. The first option is always better because this will mask the link and keep from people stealing your affiliate commissions by putting their own affiliate ids in the link.
* Make sure your articles have good keyword density. But at the same time, do not overdo it. It’s best to have your keywords or slight variations of it about 3-4 times in an article that is 500 words long.
* Avoid frames, Ajax or flash content. These are bad for seo as they cannot be linked directly.
* Always write for your users, not for search engines. Search engines might just bring you a visitor, but if your content is not great, he will not stay, let alone buy something.
* Optimize your articles for one particular keyword, which could be a variation of your main keyword.
* Optimize the text in your feeds as well. Do not forget to put your affiliate links in RSS feeds.
* Use permanent/absolute links to your web pages. That is make your url’s, search engine friendly. A page id camping-spots-in-florida.html is better than page154.html.
* Surround your images and videos with keyword heavy descriptions.
* If you are getting external links, always ensure that they are using your keyword as anchor text. Vary the keyword a bit for different links so as to not appear as automatic links/spam links.
* Do not sell too many links on your website, you might incur a penalty.
* Do not forget to add your description in the description meta tags.
There are probably a thousand tricks for optimization, but what you learn from your experiences are probably the best. What you learn from one website can be easily applied to the other. For now, concentrate on the above mentioned points and you are good to go.
If after a month of writing articles, you still cannot see traffic from search engines, then you are probably missing some point. You can hire webmasters to look at your website and give you pointers. These are often for free, and occasionally for a very low cost. Experienced web developers can point out exactly what is happening with your website and why it is not ranking where you expect it to be. But if you follow the techniques I have mentioned, you will be getting volumes of traffic from search engines.
